Betagel

BetaGel is a soft silicone shock absorbing gel from the Geltec corporation in Japan.

Currently used in:
-Hip Protector
-Motorcycle Riders Gear
-Motorcycle Riders Glove
-Rifle Vest
-Sport shoes

To visit the site of the producer click HERE (www.geltec.co.jp)
via Zuluu

UPDATE: The Video is been removed from youtube. You can still see it HERE (www.mefeedia.com) or google "betagel video"